Mailcoach
Flexible email marketing for creators, startups, developers, and European businesses
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At a glance
What it does
Developer-friendly email marketing with self-hosting, APIs, and clean workflows for modern teams.
Detailed overview
Mailcoach gives teams a simpler way to run campaigns, lists, automation, and self-hosted email marketing. Its developer-friendly, self-hostable angle is something most big email tools don't offer. It's practical and polished, but not loud enough to break into mainstream marketing-tool lists, a genuinely useful niche product with strong ownership (Spatie). Product updates include March 2026 ("Introducing the Mailcoach CLI, ready for your AI agents," and a complete API reference), plus 2025 updates on passkeys, send-only API keys, and campaign statistics. Built for developers, startups, creators, and privacy-conscious businesses.
Key features
- Self-hostable email marketing
- Campaigns, lists and automation
- Developer-friendly CLI + API
- Built by Spatie
Who it's for
Best suited for developers looking for email marketing tools. Flexible email marketing for creators, startups, developers, and European businesses
Tags
More Email Marketing tools
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Open-source, self-hosted newsletters and mailing lists built for speed and scale.
Email ToolFor Marketers
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