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Fathom Analytics

Privacy-first analytics platform for websites and products

AnalyticsFor MarketersPaid

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At a glance

What it is
Analytics
Best for
For Marketers
Pricing
Paid
Platforms
Web
Integrations
API
Category

What it does

Independent privacy-first analytics with lightweight tracking and fresh 2026 updates.

Detailed overview

Fathom gives teams simple, private analytics without fighting cookie mess or bloated dashboards. It's independently owned and privacy-first, with a minimalist analytics model. It's widely respected by the right crowd but still not a mainstream household name, simple, trusted, and still discoverable. The homepage says it's independently owned and trusted by 1,000,000+ websites; the changelog shows 2026 updates (bot banning Apr 14, entry/exit pages Mar 5) plus many 2025-2026 releases. Built for founders, publishers, agencies, and privacy-minded teams.

Key features

  • Lightweight, privacy-first script
  • No cookie banners needed
  • Bot banning and goal tracking
  • Entry/exit page reports

Who it's for

Best suited for marketers looking for analytics tools. Privacy-first analytics platform for websites and products

Tags

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