Matomo

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What it does

Open-source, privacy-first web analytics you fully own, a self-hostable GA alternative.

Detailed overview

Matomo is a powerful open-source web analytics platform and a long-standing Google Analytics alternative, full visit and behavior reporting, heatmaps, funnels, A/B testing, and 100% data ownership, available self-hosted or in the cloud. Teams want GA-level insight without handing their visitor data to an ad company; Matomo gives privacy-first, GDPR-friendly analytics you fully control, which fits marketers, agencies, and organizations with compliance requirements. It's a mature, very actively maintained project, a long release history, a large plugin marketplace, thorough docs, and both self-hosted and managed-cloud options.

Key features

• Privacy-first web analytics
• Heatmaps and session recordings
• Funnels and goals
• 100% data ownership

Who it's for

Tags

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